• Marketing Budget

. Marketing Budget Allocation

. How To Create a Marketing Plan

. Sample Marketing Budge

what is Marketing Budget

A MARKETING BUDGET IS A KIND OF DOCUMENT THAT RECORDS HOW MUCH YOUR BUSINESS PLANS TO SPEND ON MARKETING OVER A SPECIFIC PERIOD, LIKE A YEAR, QUARTER, OR MONTH. WHEN YOU PLAN TO BUDGET FOR YOUR BUSINESS, MUST CONSIDER ALL COSTS ASSOCIATED WITH MARKETING YOUR BUSINESS, LIKE PAID ADS, HIRING COSTS, MARKETING TOOLS, WEBSITE MAINTENANCE EXPENSE, AND MANY MORE. SO THIS IS THE SIMPLE DEFINITION OF A MARKETING BUDGET.

Marketing Budget Allocation

• SOFTWARE

• FREELANCERS

• NEW PERSONNEL

. Physical ads & native ads 

. Sponored content 

. Search engine ads 

. And social media promotions 

Ask yourself these questions as you define your buyer’s journey:

. How do your leads and customers typically discover your products?

. What do they need to know before they make a purchase?

. How many site visits do you see per month?

. How many leads are you generating per month, and how many of these convert to paying customers?

. What is the cost of generating new leads and then converting  them to customers?

. What’s the typical value/revenue of each lead?

This process should point out what marketing tactics are (and aren’t working), where you  should alter your marketing goals, and where you can focus your marketing budget.

Advertising Budget Example

Here’s a small sample budget for a quarter’s worth of expenses by a hypothetical company that has decided to invest heavily in video marketing. This template was created using the Master Budget Template, the first template listed in the section above.

12-20% of gross revenue if you’re a new company and 6-12% if you’re an established company.